Monday, July 15, 2013

Tip #6 - Let's Make an Event Out of It

One of our more creative clients revealed a social network tip that helped her Chance page receive donations. Jennifer Fields writes, “I created an ‘Event’ on Facebook and invited 140 of my friends (people I knew would help and re-post) to that event…When you create an event on Facebook…you don't have to actually, ‘have a get together’ you can just say the place is, July, at 7:00 pm.”

Creating a Facebook Event is a highly effective and convenient way to share your animal’s Chance page with your network. Those who are invited will see a reminder of your invitation in the sidebar every time they log in to their Facebook account. This allows you to stay on their radar without feeling as though you’re overwhelming them with e-mails.

The event should include a brief description of how Pet Chance works, what type of care your animal needs, and – most importantly – a link to your Chance page. This will make it easier for your friends, family and acquaintances to access your pet’s Chance and attain a full understanding of what the event is for. (To learn more about how to create an event on Facebook, click here.)

Although utilizing Facebook events is a great way to start off your Chance page campaign, don’t forget to use additional tactics as well (e.g. personal e-mails, flyers, Twitter, Chance updates, etc.) The more combinations you use, the better. So get your paws in full swing and promote away!

Tuesday, July 2, 2013

Tip #5 - Using the Two P's

So you’ve spread the word about your animal’s Chance page, but you have yet to receive a substantial donation amount. In a situation such as this, it’s important to have the two P’s – persistence and patience. Although your networking and soliciting efforts may not have produced the monetary results you’d been hoping for, it’s important to keep persevering (ha! – another “P”!) Visualize your pet’s Chance as a seed, which will grow and flourish with proper care.

A seed will not prosper if you plant it in soil, water it on the first day, and then leave it to its own devices. In order to see that seed sprout, you must water it faithfully, pull out weeds that may grow around it, and give it just the right amount of sunlight. A seed needs care, love and attention – and so does your Chance page! Make sure you maintain its care by:
  • Providing consistent updates, photos, and videos
  • Sending multiple rounds of e-mails to friends and family soliciting help
  • Requesting those who cannot donate to share your animal’s story and Chance page link
  • Trying new modes and methods of advertisement until you find the most successful course of action (**Examples coming soon in future tip posts!)

As much as we may want them to, seeds don’t turn into flowers overnight. They can take weeks or even months to show the first signs of life. But rest assured that your Chance will thrive as long as you give it the care and attention it needs. Don’t give up, you are in control.