Tuesday, June 18, 2013

Tip #3 - Thank Your Donors

Have you already received a donation, but you’re still in need of additional funding? Try thanking your donors. This is a simple, yet high impact action that shows your benefactors how much their contribution means to both you and your pet.  

Some donors may believe that a $10 donation doesn’t have enough value to make a difference for your pet’s Chance, but we know this is not the case. Time and time again, our clients have articulated that “every little bit counts.” So take the time to prove this to those who have contributed to your pet’s cause by filling out a thank you note from your Chance page.

In addition to expressing gratitude, thank you notes also aid in building a special relationship between you and your donors. Personalized, direct contact with them will make them feel more invested in your pet’s Chance, increasing the likelihood that they will follow your animal’s progress or even donate again in the future. Some of our donors have actually stated that they would donate multiple times if they were thanked.

Thank-you’s need not be more than a sentence or two long. Use them to update your donor on your animal’s health status or progress and explain the impact their donation has made for you, your family and/or your pet. Some special thank you notes may even be chosen to appear on the homepage as words of inspiration and encouragement to all who visit the site! Click here for step-by-step directions on how to send a thank you through your Chance page.  So what are you waiting for? Get writing!

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