Tips & Tricks Archive

We've put together a Tips & Tricks series to help you succeed in the quest for your pet's better health. Many of these ideas came from previous Pet Chance clients who had successes with their Chances. We are confident that these suggestions will help guide you straight to our growing list of success stories!

Tip #1 - E-mail/Social Media Templates
Short blurbs you can copy, paste and personalize onto your favorite social media sites or e-mails to promote your Chance page.

Tip #2 - Photos, Videos and Updates, Oh My!
Learn how to use photos, videos and updates to improve donation rates.

Tip #3 - Thank Your Donors
Learn how to thank donors and the impact it makes on your Chance.

Tip #4 - Personalizing E-mails
Explains the huge difference it makes to personalize appeals for funding.

Tip #5 - Using the Two P's
Persistence and patience are the key to successful Chances.

Tip #6 - Let's Make an Event Out of It
How and why you should start a Facebook event for your Chance page.

Tip #7 - Fast Track to Donations
Read about alternative ways to advertise your Pet Chance profile. These creative promotional tactics are sure to catalyze donations.

Tip #8 - When Your Friends Can't Donate
What can your friends do for your Chance page if they don't have funding to donate? Find out here.

Tip #9 - Great Photos Make for Great Donations
Good photos: the stuff donations are made of.

Tip #10 - Taking Control
You are in the driver's seat - make your Chance a success!

Tip #11 - Be Specific
Giving your friends and family a goal to reach can help them to be more successful in spreading the word about your Chance.

Tip #12 - Let's Give Them Something to Talk About
Facebook updated the way it shows posts in the Newsfeed. Learn how to take advantage of that and get Chance posts more visibility.

Tip #13 - You Can Never Do Too Much Social Media Sharing
You might not need or want a lot of social media accounts for your day-to-day life, but using social media to spread the word for Chances has many benefits.

Tip #10 - Taking Control

One of the most important things to remember during your time with Pet Chance is that you are in control. That’s right, you – the one staring at this computer screen as we speak. YOU have the power to make your Chance a success.

As a crowdfunding site, Pet Chance gives you the unique opportunity to promote, advertise, and cultivate your own Chance page. We leave this responsibility completely up to your individual creativity and imagination. The best part is that there is no one “right” way to do it. Hundreds of combinations are possible and it’s up to you to find the one that suits both you and your Chance best.

Putting in the effort to get the word out about your pet’s Chance is sure to reap benefits. Let’s see how far you can take it…we know you will succeed!

Tip #9 - Great Photos Make for Great Donations

Take a good, long hard look at your pet. How adorable is he? The cutest, right? So let his sweet personality and charming looks shine through in his Chance page profile picture.

Although it may be tempting to post a photo of your pet’s sad face, broken leg or wounds to show people just how much help he needs, it is not the best tactic for receiving donations. Rather than drawing donors in, it pushes them away by presenting them with a depressing, miserable picture of your pet.

Instead, try posting a bright, happy, well-lit picture of your animal; a picture of the healthy creature you know them to be. This better acquaints prospective donors with your pet and makes them want to donate to a cause that will help your animal get back to a healthy state.

Check out these great photos provided by our very own Pet Chance clients! They're well-lit, good quality and ADORABLE!

Tip #8 - When Your Friends Can't Donate

Our first suggestion to new clients is always to request donations from their closest friends and family in order to get the ball rolling on their Chance pages. However, we’ve found that many of our clients either do not have family members or friends who are in a position to donate, or they feel

uncomfortable requesting that they do. If you're in a situation such as this, you should request your close circle to do something just as valuable – help you spread the word.

Having your friends and family promote your Chance page is extremely powerful. It allows your Chance to have a much greater reach. More reach = more eyes = more donations! So although your best friend my not be able to donate, he could talk up your Chance page in his office; it’s more than likely that there are at least a few people he knows who would love to donate to your animal’s cause.

Some suggestions you can give your friends for spreading the word are:

• Use social media sites such as Facebook to share your Chance page
• Send e-mails
• Put up flyers in their office or break room
• Bring it up in casual conversation
• Request an announcement to be made in their community/supportive groups

Tip #7 - Fast Track to Donations

Are you looking for alternative ways to spread the word about your Chance page? We’ve got some ideas that will put you on the fast track to donations.

Go Old School – Use the Telephone

In a world full of texting, e-mail, instant messaging and social media sites, sometimes it can be difficult to cut through the clutter and make an impact on your target audience. Picking up that dusty, old telephone book might be more valuable than you’d think. Personalized phone calls will help your Chance stick out in the minds of your family members, friends and neighbors. It’s pretty difficult to ignore a request when it is done in real-time and aimed specifically at you.

Casual Conversation

Namedrop your Chance page. If you’re uncomfortable with flat out asking for a donation, try to slip your involvement with Pet Chance into some friendly conversation. Talking to the girls over lunch or hanging with the guys on a Friday night can prove wonderful opportunities for mentioning your pet’s profile. Simply bringing up the topic is sure to prompt questions, which can lead to donations – and you didn’t even have to ask!

Use Craigslist

Go to www.craigslist.org to place a free classified advertisement for your Chance page. We have received quite a bit of traffic from clients’ craigslist ads in the past. It’s an easy way to get the word out about your Chance and it can have very fruitful results.

Flyer it Up

Advertise your Chance page by posting flyers around your town or local businesses. No need to put your name on it – simply a photo of your pet, a short description of their medical issue and a link to their Chance page will do. If you’re feeling a bit more creative, you can even design your own Pet Chance “business cards” containing the same information as the flyers and pass them out at your own convenience.

Church, Community, and Support Groups

Talk to your church or other supportive groups about announcing your Chance at upcoming meetings. Caring communities such as these are typically more than willing to help a good cause - and your Chance is no exception!

If you have any other suggestions of how to advertise your Chance page, please post them here.