The Impact of Facebook Sharing

The Power of "Sharing"
We all know that Facebook’s “sharing” feature has the ability to make quirky YouTube videos go viral and allow heart-wrenching photographs to be felt around the world. But how much impact does your own sharing hold? How much power lies in just one click of your mouse? Let’s find out.

According to Facebook statistics, the average Facebook user has 190 friends. This means that if you are the average person, each time you share a piece of content it has the potential to meet the eyes of 190 new people.

Now let’s put it into a Pet Chance perspective… If each one of our Pet Chance Facebook followers shared just one chance link per month, it would have the potential to reach outside Facebook users over 1,035,000 different times in one year!

Pet Chance Statistics

We conducted an analysis of Chances belonging clients who made a concerted effort to use Facebook and discovered the following:

• The average number of visits to a Chance page from Facebook was 65.  But Chances that received 50% or more of their treatment amount had an average of 114 visits from Facebook!
• Lesson learned:  Share often! And – make sure you ask others to share, even if they can’t make a donation.

•  It takes an average of 11 visits from a Facebook share to receive a single donation on Pet Chance.  But for Chances that achieved over 50% of the Treatment Amount, it was only 8 visits from Facebook to receive a donation. 
• Lesson learned:  Facebook sharing is effective and using it to get donations is very achievable.  Plus - the more you do, the more effective each share will be.

• The average donation for all of our Chances is about $50.  For Chances that were shared often and therefore achieved 50% or more of the treatment amount, the average donation was $149! 
• Lesson learned:  Not only does sharing get more visits and a larger number of donations, but the amount of each donation tends to be higher for Chances that are actively shared on Facebook.

What You Can Do
The Pet Chance data demonstrates that actively sharing Chances on social media sites, like Facebook, greatly increases the odds of those Chances getting funded.  While this comes as no surprise, it’s comforting to know that the data proves it – time spent sharing is time well spent!

So use that social network of yours to do some good – share a Chance on Facebook and help improve the health of a pet in need. It’s a free and effective way to make a tail wag.

Sources: https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859

No Such Thing as Failure

When it comes to Pet Chance, failure is not an option. This isn’t meant in the usual sense of not allowing something to fail by trying harder or going at it from different angles; it is meant in the sense that every Chance provided with donations and medical treatment is a success.

Some concerned clients have mentioned to us that it is heartbreaking to see animals in the success stories section that have received treatment thanks to Pet Chance donors, but have still passed away. They say that it makes the Chance seem like a “failure” even though donors did everything they could to save the animal.

In cases such as these, it is important to remember that passing on is sometimes unavoidable. It can bring animals to a better place, far away from the pain or suffering they may have experienced toward the end of their lives.

What should comfort donors and clients in these times of trial is the fact that Pet Chance donors gave these deceased pets a chance at life. The contributions they made ensured that every possible measure was taken for the pet’s wellbeing and that the animal did not pass on from a lack of access to medical care, but because it was his or her time.

We are so grateful for our generous donors and we can’t wait to help more animals on the road to success.

People Want To Be Asked

            

We often find that our clients are reluctant to ask friends, family and acquaintances for donations on behalf of their pets. This stems from the false belief that others don’t want to be asked for help because they find it irritating or distasteful. In fact, the opposite it true.

In a study conducted at Babson University, research showed that a number of people didn’t donate a second time on PetChance.org simply because, “I wasn’t asked.” Many agreed that had they been given the opportunity to help again, they would’ve gladly taken it. This shows the importance of reaching out to request assistance – people do want to help, but they also appreciate being ASKED for help.

A request for help can feel much more comfortable if you present a donation to your chance page as an “opportunity” rather than a “favor.” By offering it as an opportunity to participate in the restoration of your animal’s health, you are drawing donors in and making them want to be a part of the journey that will lead to a better life for your animal. This presentation will allow donors to feel satisfied that they’ve help your pet take a few paw-steps forward.

Example

Favor: “I need help paying for Fluffy’s treatment.”

Opportunity: “If you and a few other people help out with $20 or so, Fluffy will be well in no time!”

What other suggestions do you have for converting “favors” into “opportunities?”

Tips & Tricks Archive

We've put together a Tips & Tricks series to help you succeed in the quest for your pet's better health. Many of these ideas came from previous Pet Chance clients who had successes with their Chances. We are confident that these suggestions will help guide you straight to our growing list of success stories!

Tip #1 - E-mail/Social Media Templates
Short blurbs you can copy, paste and personalize onto your favorite social media sites or e-mails to promote your Chance page.

Tip #2 - Photos, Videos and Updates, Oh My!
Learn how to use photos, videos and updates to improve donation rates.

Tip #3 - Thank Your Donors
Learn how to thank donors and the impact it makes on your Chance.

Tip #4 - Personalizing E-mails
Explains the huge difference it makes to personalize appeals for funding.

Tip #5 - Using the Two P's
Persistence and patience are the key to successful Chances.

Tip #6 - Let's Make an Event Out of It
How and why you should start a Facebook event for your Chance page.

Tip #7 - Fast Track to Donations
Read about alternative ways to advertise your Pet Chance profile. These creative promotional tactics are sure to catalyze donations.

Tip #8 - When Your Friends Can't Donate
What can your friends do for your Chance page if they don't have funding to donate? Find out here.

Tip #9 - Great Photos Make for Great Donations
Good photos: the stuff donations are made of.

Tip #10 - Taking Control
You are in the driver's seat - make your Chance a success!

Tip #11 - Be Specific
Giving your friends and family a goal to reach can help them to be more successful in spreading the word about your Chance.

Tip #12 - Let's Give Them Something to Talk About
Facebook updated the way it shows posts in the Newsfeed. Learn how to take advantage of that and get Chance posts more visibility.

Tip #13 - You Can Never Do Too Much Social Media Sharing
You might not need or want a lot of social media accounts for your day-to-day life, but using social media to spread the word for Chances has many benefits.

Tip #10 - Taking Control

One of the most important things to remember during your time with Pet Chance is that you are in control. That’s right, you – the one staring at this computer screen as we speak. YOU have the power to make your Chance a success.

As a crowdfunding site, Pet Chance gives you the unique opportunity to promote, advertise, and cultivate your own Chance page. We leave this responsibility completely up to your individual creativity and imagination. The best part is that there is no one “right” way to do it. Hundreds of combinations are possible and it’s up to you to find the one that suits both you and your Chance best.

Putting in the effort to get the word out about your pet’s Chance is sure to reap benefits. Let’s see how far you can take it…we know you will succeed!